Creative experience strategist, design director and project manager. ​​I work with clients to explore, shape and build authentic human experiences for modern brands and users online and offline. I align to your North star business objectives connecting the dots in cocreation with cross-functional, intergenerational and multicultural teams with curiosity, purpose and soul. ​

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I bring 20+ years experience at leading creative agencies and inhouse including
20.20 | Allen International [now Accenture] | Beyond | Fit & Proper | Fitch | Identica | Imagination | Inferno | Interbrand | Liberation | Universal Design Studio 

Westfield | Selfridges | Unibail Rodamco Westfield 

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Projects have included & Other Stories, Adidas, Apple, Arket, Asian Games, Body Shop, Google, Gymbox, H &M, IKEA, Neals Yard Remedies, NHS, Rituals, Rockar, Samsung, Selfridges and Westfield

Spanning diverse sectors I have worked on projects at macro and micro scale with global giants to nimble independent start ups on product launches, brand transformations, guidelines, playbooks and end to end commercial interiors. 

Wellbeing & Holistic Health

Developer, Mall & Dept Store 

Hospitality & Leisure

Lifestyle Retail Tech, Automotive, Home, Fashion 

Services & Workplace