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Strategic Human Experience Everyday Uplifting Moments
About
about
Brand experience strategist and design directon. Global expertise spanning diverse sectors at macro and micro scale from consultancy work, creative agencies and inhouse. Expertise on brand transformations, playbooks and commercial interiors with project management.
Lean to innovation and sustainable and wellbeing collaborations.
Creative Agency and Inhouse experience:
20.20 | Allen International [now Accenture] | Beyond | Fit + Proper | Fitch | Identica | Imagination | Inferno | Interbrand | Liberation | Path | Selfridges | Universal Design Studio | Westfield | Unibail Rodamco Westfield
Sector experience :
Developer. Mall & Dept Store
Hospitality & Leisure
Wellness & Beauty
Tech
Lifestyle
Fashion + Accessories
Automotive
Services & Workplace
Connect to collaborate: hello@story108@gmail.com​
Portfolio

work
Services
services
I work with clients to explore, shape and build authentic human experiences for users online and offline.
I align to your North star business objectives connecting the dots in cocreation with cross-functional,
multi-generational and multicultural teams with curiosity and purpose.
Flexible consultancy options to suit your needs.

01
Rise & Root
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Discovery through exploration helps understand the bigger picture to reveal the root of challenge to reset.
02
Bud & Bloom
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With curiosity aligning to goals connect the dots to shape solutions with purpose and storytelling.
03
Nurture & Flourish
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Iterate with improvements
to optimise experience. Pivot with the ebb and flow of
change to evolve
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