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Strategic Human Experience Everyday Uplifting Moments 

About

about

Brand experience strategist and design directon. Global expertise spanning diverse sectors at macro and micro scale from consultancy work, creative agencies and inhouse. Expertise on brand transformations, playbooks and commercial interiors with project management.
Lean to innovation and sustainable and wellbeing collaborations.  

Creative Agency and Inhouse experience:
20.20 | Allen International [now Accenture] | Beyond | Fit + Proper | Fitch | Identica | Imagination | Inferno | Interbrand | Liberation | Path | Selfridges | Universal Design Studio | Westfield | Unibail Rodamco Westfield 

Sector experience :
Developer. Mall & Dept Store
Hospitality & Leisure
Wellness & Beauty
Tech
Lifestyle 
Fashion + Accessories
Automotive
Services & Workplace

Connect to collaborate: hello@story108@gmail.com​
Portfolio

work

Services

services

I work with clients to explore, shape and build authentic human experiences for users online and offline.

I align to your North star business objectives connecting the dots in cocreation with cross-functional,

multi-generational and multicultural teams with curiosity and purpose.

Flexible consultancy options to suit your needs.

01
Rise & Root

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Discovery through exploration helps understand the bigger picture to reveal the root of challenge to reset.

02
Bud  & Bloom

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With curiosity aligning to goals connect the dots to shape solutions with purpose and storytelling. 

03
Nurture & Flourish

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Iterate with improvements

to optimise experience. Pivot with the ebb and flow of

change to evolve

contact to co-create

Contact

© 2025 Story 108 Ltd 

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